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Business Breakfast with Participants of Almaty Marathon — 2022

Yesterday we held a traditional business breakfast with Nurdaulet Aidossov, the Chairman of the Management Board. The agenda of this month's meeting was focused on the Almaty Marathon — 2022 to start this Sunday, September 25.

There are almost 200 people from Jusan in Almaty who have taken part in the marathon this year. We run different distances, but in the same direction. As Nurdaulet Aidossov noted, the image of a real Jusan worker is not only a good specialist, but also an all-round person. And sport is one of the most important components of balanced development.

Speaking of comprehensive development, Nurdaulet Aidossov emphasised that the main competitive advantage of Jusan is its broad ecosystem. We strive to be not just a bank, but a ‘fintech company with a banking license.’ Thus, interesting is the experience of Alipay, one of the largest payment systems, whose share in the segment of electronic payments in 2011 exceeded 50%, while the company was not a bank. As the Chairman of the Management Board often points out, the global experience should always be an example and an inspiration for us to look for new, non-standard solutions: ‘Jusan is an electric dombra, as we jokingly define ourselves. That is, we are a Kazakhstani bank with non-standard solutions.’

This out-of-the-box features are manifested in everything. For example, very soon we shall be releasing our unique logosound, which shall be used in all our services and advertising. Speaking about advertisement, we have to say that Jusan uses neuromarketing and emotional marketing tools in its promotion. We bring positive emotions to our clients first of all.

Thanks to our unconventional solutions, the number of people who trust Jusan is increasing day by day. ‘We have about 1 million monthly active unique users in the retail sector. The MAU is growing. We are in the 3rd place in this direction,’ said Nurdaulet Aidossov.

Of course, other factors also play a big role. These are indicators that our Bank is truly sound and reliable:
· liquidity ratio;
· equity adequacy;
· business model.

We are in the top position among Kazakhstani banks by these indicators. Such results are the merit of our team, which does not stop and is constantly moving forward. ‘Here, just like in a marathon, you have to keep running, even if it seems that you cannot stand,’ as Alexey Doroshenko, a participant of the Almaty Marathon — 2022, aptly put it.

Not only our clients trust us, but our employees do too. Today Jusan has a very large and diverse team, so it's important to pay attention to shaping a unified corporate culture. A culture where employees are willing to help and support each other. Where it is nice to be and where you want to come back to in the morning.

We are happy to support our colleagues who decided to participate in the Almaty Marathon — 2022! ‘I wish good luck to all marathon participants, but wish you victory!" — said Nurdaulet Aidossov to the business breakfast participants.  

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