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Orangelife05.10.2022

Jusan promotes development of financial journalism in Kazakh language

More than 30 Kazakh-speaking journalists have completed the Bank and Investments training in Almaty. Our bank was the first among Kazakhstan's second-tier banks to organize a free training for media representatives in the state language. 

Previously, such events were held only in Russian language and at the local level. 31 journalists from Almaty, Aktobe, Kyzylorda, Karagandy, Astana, Taldykorgan and Taraz were invited to our training. All expenses for the event organization, including travel, accommodation and meals were borne by Jusan.

Participants of the training were welcomed by Chairman of the Jusan Management Board, Nurdaulet Aidossov. Speakers from the financial sector, in particular from banking and investment, took a part as mentors. 

Lyazzat Usenbekova, Director for Consumer Protection of the Center for Banking Sector and Non-Banking Organizations Development under the Financial Institutions' Association of Kazakhstan, spoke about sectors of the financial market and regulatory documents.

Editor of Jusan Analytics, Zhapparbergen Aybota, presented the team of analysts and spoke about reviews and analytics they are preparing today.

Colleagues from Jusan Invest - Aya Aldabergenova, Vice President of the Corporate Finance Department, and Aigerim Moldabekova, Vice President of the Major Accounts Department (Wealth) - presented investment tools, as well as spoke about the markets and analytical reviews of the company. 

Director of the Information and Communication Department of National Bank of Kazakhstan Asan Akhmetzhan spoke about statistical data, analyses and reviews of the banking, insurance and investment market.

Editor-in-chief of Forbes Kazakhstan magazine, Bakhytzhan Bukharbay, introduced the standards of writing texts for a global brand.

Editor-in-chief of LS Aqparat news agency specialized in finance, Ainur Kargalinova, shared the secrets of creating timely and exclusive content, held a master class about collecting information on financial topics, and told about the features of working with numbers as well.

Nurdaulet Aidossov personally presented certificates on training completion to participants and certificates of gratitude to training mentors. 

Requests from Kazakh-language media began to be received following the forum results, and Aigerim Moldabekova from JusanInvest spoke live on BusinessFM. 

In addition, training participants actively shared their positive emotions and useful information received during the training on social networks.

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