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Analysis of the food service industry

Our research is devoted to the analysis of the global food service industry and the two largest cities of Kazakhstan - Almaty and Astana. The work includes a variety of businesses, such as restaurants and cafes, bars, fast food restaurants, as well as food delivery. 

The global food service industry will continue its development, relying on the food delivery expansion, the development of technologies in the food industry, the digitalization of processes and the active introduction of innovative approaches.

Kazakhstan's food service industry is also at the stage of rapid growth, and the most popular segment is full-service restaurants. The analysis of the domestic market was carried out on the basis of our up-to-date data containing information on the amount, number and frequency of customer transactions. 

And we determined that high competition causes low business survival - almost a third of restaurants in two major cities of Kazakhstan cannot stay on the market even for a year. 

The average bill of catering places varies throughout the year due to many factors, such as seasonality, holidays, economic situation, etc. The average bill and visit frequency at public catering places also depend on the age of visitors. People over 35 visit are willing to spend more money although visit restaurants less often, whereas young people under 35 visit restaurants more often, but their average bill is much lower.

The results of the study can be useful for developing an industry development strategy and making decisions for a new or existing business.

Nargiza Makenova

Analyst

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