Publications by topic Business

Our research is devoted to the analysis of the global food service industry and the two largest cities of Kazakhstan - Almaty and Astana. The work includes a variety of businesses, such as restaurants and cafes, bars, fast food restaurants, as well as food delivery. 

The global food service industry will continue its development, relying on the food delivery expansion, the development of technologies in the food industry, the digitalization of processes and the active introduction of innovative approaches.

Kazakhstan's food service industry is also at the stage of rapid growth, and the most popular segment is full-service restaurants. The analysis of the domestic market was carried out on the basis of our up-to-date data containing information on the amount, number and frequency of customer transactions. 

And we determined that high competition causes low business survival - almost a third of restaurants in two major cities of Kazakhstan cannot stay on the market even for a year. 

The average bill of catering places varies throughout the year due to many factors, such as seasonality, holidays, economic situation, etc. The average bill and visit frequency at public catering places also depend on the age of visitors. People over 35 visit are willing to spend more money although visit restaurants less often, whereas young people under 35 visit restaurants more often, but their average bill is much lower.

The results of the study can be useful for developing an industry development strategy and making decisions for a new or existing business.

In this work, we analyzed the state of the world and Kazakhstan beauty salon markets, their sizes, characteristics and trends in the beauty industry.

The global beauty salon market is at rapid growth and will continue to grow in the coming years. The growth in demand for beauty services in different countries is associated not only with an increase in people's living standards but with a change in consumer preferences also. As a result of our research, it turned out that the most popular category of beauty services worldwide is hair care, then nails and skin care.

At the same time, the costs of beauty industry services in different countries differ due to cultural and economic factors. We also found that chain beauty salons are more common in Europe and the USA than in Kazakhstan. This is probably a consequence of the industry being less developed due to differences in consumer preferences.

Kazakhstan's beauty salon market is also in dynamic development, and the most popular service is hair care. The study of the domestic market was carried out through the analysis of up-to-date data from our database, which contains information about the amount, number and frequency of transactions of our customers.

As a result of the study, we determined that there is fairly high competition between beauty salons in the domestic market due to the discrepancy between supply and demand. The latter is insufficient for such a number of salons. The shortage of beauty salons and hairdressers is observed only in a few regions of the country. Perhaps that is why the average age of salons in Astana and Almaty cities is small. Also, there is relative equality in the cost of men's and women's haircuts in Kazakhstan.

The results of the study can be useful for developing an industry development strategy and making decisions for a new or existing business.