Voice Assistant


Beauty industry: beauty salons

In this work, we analyzed the state of the world and Kazakhstan beauty salon markets, their sizes, characteristics and trends in the beauty industry.

The global beauty salon market is at rapid growth and will continue to grow in the coming years. The growth in demand for beauty services in different countries is associated not only with an increase in people's living standards but with a change in consumer preferences also. As a result of our research, it turned out that the most popular category of beauty services worldwide is hair care, then nails and skin care.

At the same time, the costs of beauty industry services in different countries differ due to cultural and economic factors. We also found that chain beauty salons are more common in Europe and the USA than in Kazakhstan. This is probably a consequence of the industry being less developed due to differences in consumer preferences.

Kazakhstan's beauty salon market is also in dynamic development, and the most popular service is hair care. The study of the domestic market was carried out through the analysis of up-to-date data from our database, which contains information about the amount, number and frequency of transactions of our customers.

As a result of the study, we determined that there is fairly high competition between beauty salons in the domestic market due to the discrepancy between supply and demand. The latter is insufficient for such a number of salons. The shortage of beauty salons and hairdressers is observed only in a few regions of the country. Perhaps that is why the average age of salons in Astana and Almaty cities is small. Also, there is relative equality in the cost of men's and women's haircuts in Kazakhstan.

The results of the study can be useful for developing an industry development strategy and making decisions for a new or existing business.

Read more in the paper

Nargiza Makenova


Related News

09 October 23


How not to be unemployed: what you need to know about the future labour market

Experts of the World Economic Forum (WEF) presented new forecasts for business, professions and skills development in the next 5 years. The study is based on surveys of the largest employers and their expectations regarding business development, professions and skills. The survey involved 803 companies employing more than 11.3 million people, covering 27 industry clusters and 45 economies worldwide.

Key insights:

  • Employers expect structural changes in 23% of jobs;
  • The "green" economy is the main source of new jobs;
  • Economic challenges are the greatest threat to the labour market;
  • Advanced technologies will remain a key driver in business transformation;
  • About 75% of the surveyed companies plan to implement AI by 2027;
  • Up to 43% of all business tasks will be performed by machines in the coming 5 years;
  • The most popular profession is artificial intelligence and machine learning specialists;
  • Analytical thinking is a key skill for a successful career;
  • 47% of the surveyed employers evaluate their skills when selecting candidates, and 45% require a diploma;
  • In the next five years, 44% of the basic skills of employees will become obsolete and 6 out of 10 employees will have to undergo training.

One-off Researches

Businesslabour marketAlexandra Molchanovskaya

06 September 23


Financial analytics: How much do we spend on routine expenditures?

We face a variety of expenses that vary depending on our needs, circumstances and preferences in our daily lives. Some people need quality food, others need to repay loans regularly and for some entertainment and recreation become a priority. However, the question often arises: Do we have enough income to meet all these needs? What amount of money is needed to achieve a comfortable standard of living? Is it possible to classify yourself as middle class by your expenses? 

In this regard, we decided to analyze the core expenditures that each person or family needs to achieve a minimum level of comfort and meet basic life needs. As a result of the study, we divided the employees of Astana and Almaty cities into 6 groups depending on their income and expenses and also determined the size of each class: the least well-off, low-income, lower middle class, middle class, prosperous and well-off. 

Key insights:

  • An average of 246.3 thousand tenge or 60% of salary is spent on core expenditures every month.
  • The largest amount of daily expenses is observed in the first 4 days after receiving a wage.
  • At least 450 thousand tenge per month is required to satisfy all basic needs for a comfortable life in megapolicies.
  • Almost half of the employed in Astana and Almaty cities (49%) do not have enough earnings to cover their daily expenses.
  • The is an essential disparity between workers and cities - there are 4 times more workers with financial difficulties in Almaty than in the capital.
  • Only 4.4% of employees with wages from 700 thousand to 1.2 million tenge, whose daily expenses account for 40-50% of income, can be attributed to the middle class.
  • Employees with above-average incomes make up the smallest share of the employed population - 2%. 

One-off Researches

ConsumptionStandard of livingAlexandra Molchanovskaya

Sign Up for the Most Helpful Mailing List