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Megatrends 2050

Our world is in constant movement and transformation: economic cycles come and go, and technologies develop replacing each other. In a cascade of changing events, we do not notice how many things that once seemed incredible are now familiar and ordinary.

Despite the multidirectional nature of the events taking place in the world, they are all on the trajectory of large-scale megatrends. We have analyzed a large amount of information, and various studies and have determined that newsworthy megatrends are caused by economic prerequisites, the technology development level and the needs of people.

We have concluded that drastic changes will occur soon while studying how the world is developing now. The COVID-19 pandemic and subsequent geopolitical confrontations have already launched the inevitable process of curtailing the second era of globalization. Transit years of high turbulence and uncertainty are coming to us, and they will set out a new chapter in mankind’s development.

We have identified 7 main directions in which there will be significant changes in the next 30 years – megatrends of the new era.

  1. Energy. Humanity will almost fully abandon fossil fuels.
  2. Mobility. Transport will gradually become autonomous.
  3. Deglobalization and the economy. Globalization will continue, but in the other form.
  4. Banking World. Banks will be forced to change their business models: build ecosystems, rent and lease infrastructure.
  5. Communication and virtualization. The borderland between the real and virtual worlds will almost be gone, and metaverses will become an integral part of human life.
  6. Biorevolution. Bioengineering will be doubled down on to solve medical issues.
  7. Man 2.0. People will become much hardier and smarter and live longer than they do now.

Read more in the paper

Jusan Analytics

09 October 23


How not to be unemployed: what you need to know about the future labour market

Experts of the World Economic Forum (WEF) presented new forecasts for business, professions and skills development in the next 5 years. The study is based on surveys of the largest employers and their expectations regarding business development, professions and skills. The survey involved 803 companies employing more than 11.3 million people, covering 27 industry clusters and 45 economies worldwide.

Key insights:

  • Employers expect structural changes in 23% of jobs;
  • The "green" economy is the main source of new jobs;
  • Economic challenges are the greatest threat to the labour market;
  • Advanced technologies will remain a key driver in business transformation;
  • About 75% of the surveyed companies plan to implement AI by 2027;
  • Up to 43% of all business tasks will be performed by machines in the coming 5 years;
  • The most popular profession is artificial intelligence and machine learning specialists;
  • Analytical thinking is a key skill for a successful career;
  • 47% of the surveyed employers evaluate their skills when selecting candidates, and 45% require a diploma;
  • In the next five years, 44% of the basic skills of employees will become obsolete and 6 out of 10 employees will have to undergo training.

One-off Researches

Businesslabour marketAlexandra Molchanovskaya

06 September 23


Financial analytics: How much do we spend on routine expenditures?

We face a variety of expenses that vary depending on our needs, circumstances and preferences in our daily lives. Some people need quality food, others need to repay loans regularly and for some entertainment and recreation become a priority. However, the question often arises: Do we have enough income to meet all these needs? What amount of money is needed to achieve a comfortable standard of living? Is it possible to classify yourself as middle class by your expenses? 

In this regard, we decided to analyze the core expenditures that each person or family needs to achieve a minimum level of comfort and meet basic life needs. As a result of the study, we divided the employees of Astana and Almaty cities into 6 groups depending on their income and expenses and also determined the size of each class: the least well-off, low-income, lower middle class, middle class, prosperous and well-off. 

Key insights:

  • An average of 246.3 thousand tenge or 60% of salary is spent on core expenditures every month.
  • The largest amount of daily expenses is observed in the first 4 days after receiving a wage.
  • At least 450 thousand tenge per month is required to satisfy all basic needs for a comfortable life in megapolicies.
  • Almost half of the employed in Astana and Almaty cities (49%) do not have enough earnings to cover their daily expenses.
  • The is an essential disparity between workers and cities - there are 4 times more workers with financial difficulties in Almaty than in the capital.
  • Only 4.4% of employees with wages from 700 thousand to 1.2 million tenge, whose daily expenses account for 40-50% of income, can be attributed to the middle class.
  • Employees with above-average incomes make up the smallest share of the employed population - 2%. 

One-off Researches

ConsumptionStandard of livingAlexandra Molchanovskaya

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